FLIPD is an imagined business and community focused recycling initiative designed to reducing furniture waste and improve the life cycle of commercial goods and materials.
It is highly based around community engagement and based on the Facebook marketplace model- which is why the graphic design was so important to get people involved. People donate their furniture with the incentive of free and organised removal, and all furniture then is inspected and either sold secound hand orbroken down to parts to be sold or recycled responsibly.
Marketing material and advertisements, heavy emphasis on green to conotate sustainability and the use of arrows to infer the movement of recycling.
Mission statement and business outline.
Developmental stages and initial designs for logo and arrow motif.
